THE GUIDE TO CUSTOMER EXPERIENCE MANAGEMENT. A business management should always have a customer experience. Although it is insufficient, at times it is very necessary. Most of the organizations always manage the customer experience depending on how the company is doing so that they can grow the revenue. Other surveys even tend to ask more about the company than even the buyer themselves. That is why at times, the mindset is always focused on the company, rather than the buyer’s well- being. They should also ensure that they know who is their boss. This is because the boss always has the right over the employees since he can promote whoever he wishes, assign appointments as he wants and also he has the control of their financial outcomes. The employee should also ensure that their priority is to strive and make it easier for their customers to get and use the solutions they might be seeking. The customers world is supposed to be best rather than the time spent on checking on the competitors. The employees should always be keen on knowing the customers’ frustrations. Shifting to customer experience optimization mode is also another way to instill the customer-focused decision making as a habit among all the employees. It’s also a way of life. The other thing that one should ensure is the mode to engage employees to resolve and prevent issues for customers. The customers experience on cross-organizationally experience plays an important role to each who might be participating. People should also take their time to listen to the customers’ experiences. The customers experience management is slowly changing since life is slowly taking to a digital meaning. Many organizations are now investing more of their resources than before. Others identify channels of communications for their audience. The best thing which the organizations are supposed to do, is to get a specific channel which they will be communicating to their customers. Touch lines are always ranging to a company website, social media channels and many more. With the optimization of touch points, companies can work to converting existing profitable customers’ into more profitable ones. Different brands can also help on the use of the market research which helps to identify and also understand the target audience. The target market segments is also another thing on which the people are supposed to concentrate on. Bringing more customers is an easy way to do this since all that it requires is implementing on the analysis and measurements of the effectiveness of different strategies. It is also important to remember that the assessment of customer experience management goals can also aid in the identification of the most effective customer touch points.